Amazon Pay, BharatPe, and Jio bring impressive offers, and jewelry brands are not far behind

With gold demand increasing ahead of Akshaya Tritiya, platforms like Amazon Pay, BharatPe, and Jio Financial Services have launched cashback, goldback, and rewards offers on digital gold. Jewelry brands are also wooing customers with new collections and discounts. However, the benefits of these offers remain to be seen.

Akshaya Tritiya sees significant gold purchases. In response to this demand, fintech companies, financial platforms, and jewelry brands are introducing new offers and deals to attract customers. This clearly demonstrates a growing interest in digital gold purchases, both through traditional methods. According to the World Gold Council, India's digital gold market grew 69% year-on-year to reach 13.5 tonnes in 2025.

Keeping this in mind, Amazon Pay has launched a cashback offer on the purchase of digital gold. Prime members will receive a 2% cashback, while non-Prime users will receive a 1% cashback. Furthermore, the company is offering up to 13% discount on gift cards from jewelry brands like GIVA, Joyalukkas, Tanishq, and Kalyan Jewellers. BharatPe has also launched the "Gold Mahotsav" campaign from April 14th to 19th, coinciding with Akshaya Tritiya. This campaign aims to further encourage the purchase of digital gold. To make it more fun, a game-like experience is being provided. Customers can earn up to 10% 'goldback' on their purchases, meaning additional benefits. The company has also announced a jackpot of ₹1 lakh, giving 10 people a chance to win digital gold worth ₹10,000. Furthermore, users will also receive small instant rewards based on their transactions, making shopping even more appealing.

Jio Financial's limited period offer

Jio Financial Services has also launched a special offer from April 19th to 21st on the occasion of Akshaya Tritiya. This offer is available on its JioFinance app. Under this offer, users who purchase digital gold worth more than ₹2,000 will receive 1% additional gold (up to a certain limit). Additionally, customers will also receive rewards such as 2x JioPoints. This will provide them with additional benefits. Users who purchase digital gold worth a larger amount will also be entered into a special lucky draw. In this, digital gold will be awarded to a select few, increasing the potential for further returns on larger investments.

Jewellery companies are also offering attractive offers

Meanwhile, jewelry retailers are also capitalizing on this opportunity. They are launching new designs and products, as well as offering special discounts and offers to attract more customers.

Malabar Gold introduces new jewellery collections

Malabar Gold & Diamonds has introduced new jewelry collections for its customers on the occasion of Akshaya Tritiya. These include the Aanika and updated Tanvika ranges. The company says that gold purchases always increase during this festival, and sales see a significant jump every year. According to the company's chairman, MP Ahmed, customers nowadays are not limited to buying just gold, but are also choosing new and trendy designs. This means that customer preferences are changing more than ever before.

Reliance is charging a flat 9% making charge on gold jewellery

Reliance Jewels has also introduced special offers to attract customers on this occasion. The company is charging a flat 9% making charge on gold jewelry and offering attractive prices on diamond jewelry. The company believes that despite the high price of gold, people are not stopping buying jewelry. Now they are seeing it not only for wearing but also as a safe investment.

Disclaimer: This news is for informational purposes only. Do not consider it a recommendation to buy or sell gold.